3 Common Mistakes In Article Marketing: Are You Making Them?

"Article marketing no longer works" is what some say. Of course, if you write garbage and expect people to eat it, this could be true. But it works if you do it right and can be about the most powerful marketing tools you have. Below are three mistakes in article marketing that are commonly made.

1. Not keeping the reason you write articles straight with the reason you use the articles you write to promote your business.

Even though there are many reasons to use articles to promote your business, writing the articles have only one reason.

First lets talk about reasons for promoting your business with articles. Articles drive traffic to your website. They also position you as an expert in whatever field you are writing about. Now those are great and all but it should not be your focus for writing an article. Then why write articles?

Good value is what you should be giving readers with your article writing. Readers will know right away if you have any other agenda for your writing and they won't like it one bit. If you are writing articles this way, you are spinning your wheels.

Your readers will only trust you if you give them good value. You can advise them that you have more information on your site in the resource box.

2. Using less than an article's full potential.

After you write an article, then what do you do? Your next step is to make certain your resource box is enticing. It will do you no good if you produce marvelous articles but no one clicks the links in you resource box. Provide a reason for readers to want to click the link to your site.

Using your keywords as hyperlinks in your resource box is a good technique that will increase your articles effectiveness. This will not only have the effect of getting visitors to your site from direct clicks on the links but will help the rank of your site in the search engines indirectly.

After your article is prepared, submission to article directories is next. And that's it, right? WRONG!

A lot of people stop here and this is where they go wrong. Individual web publishers is where you go next to submit your article. Article directories are mostly visited by others also submitting articles. You want your article to be read by actual people and this will happen when web publishers put your article on their sites and email it to their lists.

3. Writing articles that are of little help to readers

Your articles have to be of help to people or two things can happen. Your business can be negatively impacted by either of them.

The first is that readers will not trust you if they find your article of no help to them after reading it. Of course, they may not even finish reading it. They will very likely just click away and find something that is of more value.

Second, anyone putting your article on their site is not even going to be considered. If they put your article on their site, they would be risking their own reputation. They will lose trust if they put an article up that is garbage. This means you won't get much in the way of links either. So it would be a waste of time.

Article marketing is far from being dead. It may take a little more time to do it correctly but you will benefit tremendously.

Article Source: Main Articles

Author Aaron Anderson manages his own successful online business. He offers tips on how to do it. Be sure to check this out if you are running an online business.

This article may be reproduced wholly or in part without written permission provided the byline, resource area, and any hyperlinks remain in order to give proper credit to the author.

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