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5 Publicity Tips from Jessica Simpson, Madonna and Paris Hilton

By: Michelle B. Williams
 

Madonna, Jessica Simpson and Paris Hilton.

Love them or hate them, these famous celebrities are media darlings. They know how to get and keep attention. Attention in today's hyper competitive and noisy markets equals power.

How could you and your business benefit from applying some of their powerful self-promotion lessons? Here are 5 Free Publicity tips that you can apply to get your business and ideas, the attention and name recognition that you deserve.

1. Got personality? Then let it shine

Grey, corporate speak is a really fast way to lose your audience in 10 secs or less. Instead, let your own unique personality be heard. Share more about your story or of the social history of the Company. What personal challenges did you overcome to get where you are today? What is different about the way you do things at your Company?

2. Share your personal struggles and triumphs

Jessica Simpson's popularity soared when news of her crumbling marriage surfaced. We can relate to others who are facing problems that we are struggling with ourselves. So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs.

3. Encourage your own satisfied clients to spread your story for you.

Their average fan, can give you the latest news on Paris, Madonna and Jessica in fifty words or less. Are you leveraging your satisfied customers or clients to tell your story?

When a client is pleased with your service, get more than a verbal thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial.

4. Break out of boring, traditional boundaries

Madonna has successfully reinvented herself decade after decade by pushing the boundaries. Likewise, you can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. Remember, no one ever talks about the plain vanilla.

5. Escape the -perfection trap- Name any major talent that Paris Hilton has? At best she's an ok actress and a sub par cover singer, but she does not let that stop her from putting her work out there. Stop waiting for your ideas, projects to be perfect, they will never be. Do the best that you can to get your ideas out there and let your audience tell you what they want more of.

As your target audience continues to be bombarded with more and more advertising noise every day, finding a way to get noticed in your marketplace is becoming harder and harder.

A greater use of free publicity strategies is a low budget method to reach your audience as they become more time strapped, ad weary and cynical.

So what's a hard working author, real estate agent, chiropractor or small business owner to do to get a share of the publicity goldmine- if they don't have the family fortune to hire a publicist on a $10K monthly retainer?

Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com

Now you do not need a fat wallet to win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space.

MySpace is free to join and you can establish your online presence in a matter of five minutes or less. Best of all, MySpace places a lot of free communication tools at your fingertips, that allows you to interact directly with the members of your target audience.

Article Source: Main Articles

Start Mining the MySpace Free Publicity Goldmine. Make sure you get your Free AUDIO on How to get Free Publicityon MySpace. Warning:Getting many Friends on MySpace is just the beginning of Life as a MySpace Legend.
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