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Advertising Without AdWords

By: Kirt Christensen

For many advertisers Google Adwords and Adsense are synonymous with internet marketing. They either forgot or never knew that other methods of advertising can be equally profitable and take a smaller amount of cash outlay.

For people who do not know it, Ad Words is a marketing business offering payperclick advertising. With every viewing of the advertisement the person who posts the ad is assessed a minor fee.

Fees for pay-per-click are normally well under one dollar. But these small fees quickly combine to represent a lot of money. This happens more rapidly when the keywords that are used are very popular and general and create higher than average false leads. This method is a gamble and like casino gambling it is very easy to eat up a large advertising budget.

The good word is that despite what others may believe, Adwords is not the only way to advertise on the internet. It isn't even the most common method of advertising. Fortunately, "there's more'n one way ta skin a cat" and if you area savvy internet marketer, you will go beyond what Adwords has to offer and see that your profits can grow without the steady drain on your budget.

The most simple and inexpensive way to advertise beyond Adwords is by using qualities found in social networking in the form of blogs and forums. Blogs and forums have community features that let web users to meet together to discuss topics that are of common interest. This gets your advertisement seen by people who are truly interested.

By posting a blog to a topic related to their product and including a link to the website in question an advertiser can exponentially increase the number of viewers their site receives without having to pay a penny.

Advertising on some other businesses website is another great marketing method. The trick comes in choosing the site to advertise on. The most important thing is to analyze with care his desired audience and find the sites they visit the most.

There are three ways you can go about advertising on someone else's site.

The advertiser can opt to simply create a text or a banner ad and pay the site in question to post the ad (this may not be an improvement over the pay per click method unless they are willing to charge a standard fee for the amount of time it is displayed).

The other two methods utilize the power of strong web content. There are many companies who pay writers to create informational articles to be posted on their websites in order to improve their reputation and increase the number of visitors to their site.

Rather than being paid for writing an article a canny advertiser will write the article and offer this article for use on a related website as content in exchange for including the writers name and site info at the bottom as a resource box. This method is known as link building.

Actually, link building works best when the reader in reality finishes the article completely. They also have to enjoy the article enough to want to see if the author has anything else available. But with how limited the attention span of the majority of internet users, the likelihood is low.

Alternately, when you write your article you can include links to your site sprinkled throughout the article. So when one of these links, which are made on relevant words, catches the readers attention he can click and be taken to the related area of your site where they can get the further information they desired.

This is what is known as hosted web content; most other sites will charge a fee for this service, as it draws visitors away from their site.

Using the strategies we discussed internet advertisers can make a profit without risking getting cut by the double edged sword known as AdWords. Thus doing business and maintaining their pride and keeping their bank account whole.

Article Source: Main Articles

Kirt Christensen's high-energy flair in AdWords Management as he handled more than $612,000 of annual ppc advertising for clients, has them praising about him! managemypayperclick.com

This article may be reproduced wholly or in part without written permission provided the byline, resource area, and any hyperlinks remain in order to give proper credit to the author.

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