Home | Business | Advertising

Copywriting Secret - Using Personality to Sell

By: Million Dollar Mike Morgan

One of my favorite lunch spots is a place called Franklins Hoagies. It's just up the street from me here in Coeur d'Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!

The guy who owns the joint is named Larry... and he slays me!

Larry is expert at polarizing the patrons. His big persoanlity just oozes. (And even if you hated him, you'd still grab a hoagie... they're that good.)

He always has an opinion, even if you don't care about it - or agree with it. And if you disagree, even better. Need to know why the cost of gas is so high? Ask Larry. Who to vote for? Larry will tell you. He'll hop up on his soapbox and give you a pitch on any subject.

And I love the fact he never harbors a grudge... even if you don't agree with his point of view.

The place is packed every day. The last time I was there, I asked a few folks why they came in for lunch. Besides the food, the most popular answer was: they enjoy Larry's bigger than life personality. Even a peek at his sign in the window and it reveals a lot about Larry. It says

"Come on in and eat something before we both starve!"

Now there's a lesson all you copywriters and online marketers can learn from Larry. He's been in business almost 1/3 of a century... so it's a good lesson.

So read this next part carefully.

How much personality have you seen in the hundreds of marketing messages you've been exposed to today?

Not many I'll bet. But the ones that used it effectively will be the ones that come to mind.

If you want to make your ad's more memorable, inject a little... even a lot of personality. Don't be scared to polarize your readers. In fact, I'd prefer to cull the herd early on and make a splash from the get-go because the readers who remain will be the most likely buyers.

I have an old saying

"If you try to be everything to everybody, you end up being nothing to nobody!"

Ummm... ok. Maybe that wat what my grandpa used to say... But the point is inject personality into your email marketing, website copy, even opt-in pages. Once you do, you'll build more loyalty, sales and word of mouth than you ever dreamed. That's a fact jack.

When you develop a percieved relationship, you may be shocked because

People love to buy from friends.

Your personality will go a long way to building a stronger, more real relationship. And when you do that, people will become fans for life.

Just try it and see. I'm not making this up... look around at some of the personalities online. Guy's like Matt Furey clean up with this technique. Now you can too.

Article Source: Main Articles

Claim your FREE Emotional Thesaurus and pump up your salescopy , and

This article may be reproduced wholly or in part without written permission provided the byline, resource area, and any hyperlinks remain in order to give proper credit to the author.

Internet search engines and directory listings are imperative to your sites existence and success. Submit Your Website to the Searchen Networks directory and search engine to achieve authoritive inbound links.

Please Rate this Article

Click the XML Icon Above to Receive Advertising Articles Via RSS!

Additional Articles From - Home | Business | Advertising

Finding the Best Free Real Estate Marketing Website - By : Gary Nelson
Poster Printing: Ask Yourself the Right Questions - By : Colleen Davis
Get Them To Remember You Every Day Of The Year - By : Colleen Davis
A TV advert for the iPhone misled consumers - By : Peter Fry
Trade Show Display and Banner Stands Manufacturer - By : Mark Saunders
Don't Get Caught-Google Adsense Click Fraud? - By : mamta
Business cards should be distributed freely to whomsoever - By : bhavneesh sohal
Business Card Printing: Still An Indispensable Industry - By : Colleen Davis
Tips to create effective sign banners - By : Ramesh
How to Max out Your Adsense Account! - By : santa JVA

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

	Submit Articles
	Member Login
	Top Authors
	Most Popular Articles
	Submission Guidelines
	Ezine Notifications
	Article RSS Feeds

	New Stuff
	About Us
	Link to Us
	Contact Us
	Privacy Policy
	Terms of Service

:: Top Author Businesses:

Try your luck, Play BlackJack

:: Our Supporters: