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Dental Marketing Company Adviser Ed O' Keefe On Marketing Invisalign In Your Dental Practice

By: Darcy Juarez

Dental marketing company adviser Ed O' Keefe will show you how to effectively market Invisalign as a solution to dental patients who need whiter, stronger teeth. How do you market this solution in your practice and attract more patients to accept such treatment cases? The dental marketing company adviser will share to you the ways on how to market this solution successfully in your dental practice. The dental marketing company adviser will also define each strategy for you as well.

For the dental marketing company adviser, the best way to market this dental solution to your patients are primarily, through your staff; and also, through conducting Invisalign Open House.

Have The Right Staff In Your Practice:

The dental marketing company adviser would recommend that you have to have a staff that's trained enough to talk to every patient who express their interest in having straighter, more attractive teeth, and help ask people identify their problem at the same time. In my practice, we would ask our patients: “On a scale of 1 to 10, how would you rate your smile?”. Then we would ask them: “What would make it a 10?”. Then we listen to their answers, take down notes and through this we can create a good package of information and sell the treatment to them. The staff must also know the benefits of the solution for the patients; (1) it's invisible; (2) it's removable; and (3) it allows people to have more confidence! Then the staff will share these benefits to any patient interested in the treatment.

Conduct Invisalign Open House For The Solution:

For the dental marketing company adviser, conducting an Invisalign Open House would be good in promoting the solution to your patients. For this, keep two things in mind:

1) Market your Invisalign day appropriately.

The big mistake that a lot of people do in their practice is that when they decide to do the open house, they send out a mailer to their existing patients, and they get 1 to 3 phone calls. This is kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it. And you need to have your staff get people to come to it. Start planning the promotions of it 4 or 5 weeks minimum in advanced, so as to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it). If you like e-mails, you should definitely go and just send out e-mails. If you have phone numbers, either you're going to physically call everybody or do "voice broadcasting" (which will go out to every single home and share with people the details and where to call).

2) Have two schedules for the event, instead of having just one.

Have two schedules for the event that you will hold to use the same marketing dollar to promote both events, and that's one point. Another point is that some people who can't go on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So what you do here is that you're going to open up a dual option for the people, enabling them to choose more dentistry at the same time in your dental practice.

These are the two good strategies that the dental marketing company adviser would give you to help you market Invisalign successfully in your dental practice. And remember, if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry as well!

Article Source: Main Articles

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