Dental Marketing for the Information Age.

With a new age, come new dental marketing trends and approaches. Employing techniques that worked yesterday may not work today. Whether it is internet, mail, or popular press marketing, new rules must be implements to get results.
The principle rule of Information Age marketing in Dentistry is “there are no products, there are only solutions.” It’s also important to understand that effective dental marketing involves appealing a person's vanity because ultimately, dentistry is as much about vanity as it is about necessity.

Consider the reality of modern marketing: a. 56 %: Proportion of people who avoid buying products from companies who advertise too much. b. 65%: Proportion of people who believe they are bombarded with too many advertisements. c. 14%: Proportion of people who trust advertised information. ?(Source : “Connected Marketing” Oxford, UK)
Given these conditions, dental practice owners must adapt to sustain a steady patient flow. Adapting means implementing new and effective marketing approaches. Example being - Hand Addressed direct mail instead of bar coded direct mail. Why? Because Hand-addressed mail stands out and gives your business a personality! Everything from the envelope, to the stamp, to the address determines whether or not your mail is worthy of attention. Not only will people read hand-addressed mail, but they are likely to read it first among other mail. Hand addressing mail" is one of medProgress'

New dental marketing approaches are not limited to a particular outlet. Those considering marketing their dental practice on the web, should familiarize themselves with Web 2.0 how its’ structure relates to the effectiveness of a web marketing. The core principle of Web 2.0 is “People” while Web 1.0 is “Commerce”. While this article will not delve into the complexity of effective Web Marketing, it concludes by saying – websites representing a dental practice must be built on the principles of Web 2.0 in order to convert visitors into clients.

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