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Dentist Marketing: How To Market Invisalign

By: Ed O Keefe
 

In dentist marketing, Invisalign is being promoted for patients who need to have whiter, stronger teeth. In this article, I am going to show you the dentist marketing ideas on how to market Invisalign. So what dentist marketing ideas are you going to apply in marketing invisalign? What dentist marketing ideas do you have to use to gain more case acceptance for Invisalign cases?

The dentist marketing ideas that you are going to use in marketing this kind of solution to the patients are first, through your staff; and second, through Invisalign Open House.

Dentist Marketing Idea #1: Have The Right Staff!

The first of the dentist marketing ideas that you have to follow is that you need the staff who are educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. President of Hygiene Diamonds and Brilliance Inner Circle Wendy Briggs, gives a “magic question” for every single patient who walks through the door. She asks them: “On a scale of 1 to 10, how would you rate your smile?”. Given this question the patient would then give different answers. They may say 2, or 4, or 6, or perhaps 7. Whatever their answers may be, it really doesn't matter. And this is because the next question that would be asked to them is: “What would make it a 10?”. And we, as a dental team, listen to the patients' answers. We take down notes the moment they start talking about how they like to have straighter and whiter teeth, and through this we can create a good package of information and give it back and then sell the treatment. The staff also needs to know the important benefits of Invisalign:
it's invisible;
it's removable; and
it allows more people to feel more confident!

Dentist Marketing Idea #2: Make An Invisalign Open House!

The next of the dentist marketing ideas in marketing Invisalign is creating an Invisalign Open House. When you think about making one there are two important things that you should take note:

1) Market Your Invisalign Day Appropriately. The big mistake that a lot of people commit is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That's kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, for you to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you're going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

2) Schedule Your Invisalign Open House Properly. Have two schedules for the Open House, instead of just one. One reason for this is for you to be able to use the same marketing dollar to promote both events. Another reason is that some people who won't be available on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. With this you are going to open up a dual option where people like that, and they can choose more dentistry at the same time.

So these are the dentist marketing ideas that you need to remember to market Invisalign to your patients. And if you have a lot of Invisalign patients, the difference they make is that they refer more than traditional patients do, and also choose more of cosmetic dentistry!

Article Source: Main Articles

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