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Guerilla Marketing: Keeping It Simple

By: Healthy Wealthy nWise

Jay Conrad Levinson graduated from the University of Iowa in 1956, and was drafted to the Army before entering law school. Oddly enough, he learned a great deal about marketing during his assignment to the Counter Intelligence Corps. There, he was much like a real-life James Bond.

Jay Conrad Levinson wrote a report at the end of each assignment while in the Army to detail the events that had taken place. He enjoyed writing the reports because they had a clear beginning and middle, but an unfinished end. He decided he loved writing so much, that he'd make a career of it. He knew that writing a book wouldn't pay much money at first, so he decided advertising was the way to go.

Jay Conrad Levinson was an ad writer for Playboy Magazine after a hard climb to the top of the mountain from secretarial work. After proving himself as a great ad writer, he accepted a position in London for Leo Burnett.

Since 1971, Jay Conrad Levinson has been able to do in a three-day week at home what others could only do in a five-day week at the office. He has also written books including The Most Important $1.00 Book Ever Written, Secrets of Success for Freelancing, and a book he co-authored with his wife, A Start-up Guide to Guerilla Marketing. There are 18 books in the Guerilla Marketing series.

Jay Conrad Levinson has many other passions outside of the marketing realm. He enjoys traveling, skiing, and spending time with his grandchildren. In fact, he enjoys traveling so much that he and his wife traveled all over the United States in a fancy RV before settling down in Orlando, Florida. They decided it was time to be closer to their grandchildren and the lake for good.

Jay Conrad Levinson is considered by many as "The Father of Guerilla Marketing." He has been invited to speak in Malaysia, Thailand, Japan, South America, Australia and the Philippines. His books are required reading by many college marketing courses, and they've been published in 41 languages. Guerilla Marketing is a way to spend less, get more, and achieve substantial profits.

But just what IS Guerilla Marketing? It's a type of one-on-one marketing. There's no reason to start with expensive and risky mass-marketing campaigns when word of mouth advertising is just as effective. Offer your product or service free of charge to local community groups. Use it in fundraiser auctions, offer your initial consultations for free, or speak to a community group's lunch event about something related to your product or service so you can gain credibility.

Guerilla Marketing isn't only for small businesses. Jay Conrad Levinson would be quick to point out that big businesses use it too. Most purchases are made in the unconscious mind. Catchy phrases or symbols stick with us and make us want to buy. For example, Nike has a swoosh symbol, McDonald's has its golden arches, Green Giant has a cartoon character who is a green giant, and Michelin has the huggable white giant made of tires. Who wouldn't want to ride in a car that rides as soft as a hug?

Article Source: Main Articles

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