How To Grow Your Party Rental Business

Marketing a party rental business can seem difficult at times. Most companies try the yellow pages first. But my marketing program is a bit different. Over 75% of my marketing is done with a newsletter.

Do you question if a newsletter will work for you? Why wouldn't it? You're an expert on entertainment. And you have a lot to offer your customers.

Setting up a newsletter is fairly easy. You'll need a newsletter service with an autoresponder. I use Intellicontact for mine. It's very easy to set up a form for sign ups on your website.. Sometimes it helps to offer an incentive. A free party drawing is a great way to get people to sign up for your newsletter. Just make sure that if you do this, follow through and actually give away a party. That's just one more story for your newsletter.

I actually do two different sets of writings. When people sign up for my pricelist they get a series of preplanned emails that tell all about our business. I write these one time. You can write a year's worth of short letters if you want. They go out at a preplanned time to the customer. Then, you have your actual newsletter. I usually do my rental news about once a month although you might choose to do one more frequently. Decide what your goal is when a customer subscribes to your letter. Is it a quick sale? A possible customer who will tell others about you? A great rental? Probably your goal will be all of the above. And you can achieve the goal easily if you do the right type of letter.

Keep your letter informative. Offer information beneficial to the customer. You might offer theme party ideas, decorating ideas or tips on specialized parties. BUT, in addition to tips, you want to drive the customer to your website or get them thinking about doing business with you. AND you want some quick sales from your newsletter.

This format might work for you: Write a generic letter listing some entertainment ideas for different types of events. Change events for each newsletter so there's always something to look forward to. Include games, recipes or anything else your readers might enjoy. Include some links to affiliate products you sell...books on planning parties, decorating websites, kids games. And finally, focus a couple of paragraphs on specific items that you offer that might be beneficial to your customers.

When you talk to a prospective client, always ask permission to add their email address to your list. I generally add 20-50 new names each week...and you'd better believe it's a great way to promote your business!

Article Source: Main Articles

PartyZone Entertainment.com is the place to visit to learn everything about the Party Rental Industry. Visit Grow Your Party Rental, Moonwalk & Bounce House Biz to learn everything about growing your business the easy way.

This article may be reproduced wholly or in part without written permission provided the byline, resource area, and any hyperlinks remain in order to give proper credit to the author.

Internet search engines and directory listings are imperative to your sites existence and success. Submit Your Website to the Searchen Networks directory and search engine to achieve authoritive inbound links.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5