How To Short Circuit Buyer's Remorse

Every single human being on the planet today wants to believe that they have done something of value for themselves when they've made a purchase, and that they've used their ability to choose well and make a good decision. And as a result of this they want to know they're not going to feel bad about the choices they've made.

Our natures lead us to wonder about decisions of all kinds and we generally know if we've made good decisions when we feel congruence that we have the right thing.

Let me share with you some research in the field of social, societal kind of ways of looking at persuasion.

The studies performed in the areas of sociology and persuasion discovered that when people were going to a race track to wager, just prior to placing the bet, the person would be asked by a researcher, 'So you're making a bet? What are the odds your horse is going to win?'

Generally, the odds they gave were low. 'I'm not sure. I mean, maybe fifty-fifty, or a thirty percent chance. . . I guess pretty low.'

The researcher would then ask, just after the purchaser bought the ticket, 'So. . . You've just placed a bet. . . what do you think the odds are that your horse is going to win?'

The researchers found that as a general rule, people would respond, 'Oh, huge. . . My odds are maybe eighty, ninety percent. Possibly more.'

The only thing that changed was that they bought the ticket. That's it. Why? What made them believe so strongly that they were going to win after buying the ticket?

The answer: They were emotionally connected and committed to the decision and had an intense need to believe it was a good choice.

In this day and age, commitment isn't what it used to be. People can "commit" one day but still have three to seven days to change their mind.

What does this mean? A deal isn't a deal until the people are happy and they're using the product and they're really sold on it. That's when you've got a good deal all the way around.

The following principles come to bear on the way people make their decisions and whether or not they stay happy with them.

1) Hearing they could have bought it cheaper elsewhere. 2) Learning that there's a fault or a problem with the product or with what it advises. 3) A family member or friend telling them that this is pure nonsense. 4) Another thing that could happen is, the person themselves begins to doubt that what they did was either a good use of money or a valuable enough service for them to spend it on. 5) A family member, a spouse may try to convince them that they need that money for other things.

Knowing this gives us a very, very, very, very severe unfair advantage.

Article Source: Main Articles

Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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