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It's likely everybody reading this, especially if you are in the world of sales, has gone through sales training, learned 'the way' to sell, maybe even the Carnegie method, perhaps features and benefits, or some other easily definable, package-able, pat way to interact with your clients and prospects to try to hammer away at them to buy your product or service. These techniques have boxed many an excellent sales professional in to a certain degree and once I realized I was being hindered by this ineffective type of sales training, I had an awakening. I would have to say that something that defines me and an awful lot of my work is existing 'outside the box'. There is no quick fix or easy way out in persuasion. The process of learning is ever expanding, limitless--as limitless as the mind and human nature and the different kinds of ways we all interact. Persuasion is as limitless as each individual person we come into contact with. In essence, while I'd like to think this is a subject that can be mastered, it is in fact constantly growing and becoming more, regenerating and transforming. When confronted with something as vast as the subject of persuasion, I say, 'Fear not!' Thinking of this as a new aspect of you is key. Look at it in terms of a new language or a new musical instrument. You need not know everything there is to know about a new instrument in order to derive pleasure from it. Nor do you need to know the entire French language in order to see the value of speaking with a native speaker and having them understand you and you understand them. Life is enhanced with new practices and persuasion is a perfect example of this. We are working to truly get ourselves out of the sales box and to create a new paradigm, one that we like, that enables us to interact with our clients and powerfully persuade them. This is an invitation to be innovative and creative and free from limitations. If you think of the 'box' as a frame, then what the box contains, can be expanded and enlarged at will. If we limit our frames, keep ourselves in the box, then we're generally diminishing our options with persuasion and life in general. In support of boxes I'll say this: when we begin something new, learning the basics and the boundaries is important. Once these are mastered, that's when we can expand and the real magic can happen. The basics of persuasion is an open box which eventually will not contain you and you'll find yourself expanding beyond the limits.
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Kenrick Cleveland teaches strategies to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.
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