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Network With Out Fear and Rejection

By: Dexter P. Morgan II

It's amazing the power of word of mouth advertising and the affect that proper networking can have on your business. Most potential customers will take the word from a friend over that of a print advertisement. In fact most people have to see something in print more than 7 times before they even considering purchasing the product.

The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.

First lets address the fear of public speaking. This is not as difficult as you may think; it does take a little bit of practice and preparation. I have listed a few things you can do help you get over this.

1. To put it simply, you have to be properly prepared. Follow the tips that follow and practice what you are going to say, until it becomes natural for you.

2. Be prepared and have all your marketing materials ready the night before and make sure you get plenty of sleep.

3. When you are in your car on the way to a function, you need to get yourself pumped up and motivated. No worries, because if you followed the suggestions above, your ready for it.

Now you might ask, well how do you deal with the fear of rejection? Well that's easy. Develop a rejection free 30sec or so advertisement for your business. Part of what lends to this fear is that you feel that you are trying to sell everyone in the room your product or service. This is the wrong attitude to have. Your goal when networking needs to be making contacts and how can you help them and how they can help you. Not selling them. Now if they need what you offer that's great and it becomes a selling opportunity; but it is not your goal. Follow steps here in order to develop your own spiel.

1. Hello my name is (your name) and I'm with (your company name)

2. Next generate a statement of what you do rather then simply saying what you do. Example don't say I'm a landscaper, instead say We assist our clients in planning and creating their own at home paradise."

3. Insert one maybe two important industry fact, for example if you're a landscaper you may say there are over 50 different types environmental factors that can destroy a persons yard." (Now I'm not a landscaper, and I'm shooting at the hip here. This is just an example of the type of thing I'm talking about.)

4. Lastly tell them who the perfect client is for you. Basically this is your target market. And then ask them if they no anyone like that to please have them contact you. This is a friendly way of asking for referrals in a very rejection free way.

5. Try to keep it to no more than 30 seconds.

Follow the steps above and you'll be able to Network with out Fear. And don't forget to practice.

Article Source: Main Articles

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