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The One Thing That Makes Your School Fundraiser Double in Sales

By: Juan Franco

Going to school is not just about learning the three "R's". It includes many other fun-filled activities and events as well. But these extra curricular events cost money. There are really only three options to pay for them. It can come out of the school budget, it can be paid for by the parents or admission fees or the school can raise the money in some sort of fundraising event.

It is fundraising that many consider to be like the "third rail" on a subway system. It is either viewed as the power source to make things go or it is viewed as the thing everyone wants to stay away from. However, a properly run fundraiser is a blessing for all. There really is no reason why teachers, volunteers, students, parents and the community should dread the start of the school fundraising drive. If the product is right, the incentives are worthwhile, the rewards will be enjoyed by all.

The fundraisers that are usually viewed negatively are usually the ones that the organizers take little or no consideration for what the participants (and their parents) will be getting out of the fundraising drive, especially if they or their child is not going to be on the bus for the 5th grade field trip. Think about it, even the First grade teachers have been raising money for years for that trip and they never get to go. After a while, that begins to wear down even the most well meaning people.

Sometimes you just have to wonder why it is that some schools will have huge sales and other schools in similar neighborhoods and similar size student bodies will have average results. They can even be selling the same fundraising goods, but their results will be miles apart. The answer to that question is not something that is readily apparent. It's not the product or the neighborhood, it's "How' they run their sale that makes the most difference in the outcome.

A case in point is Fern Bluff Elementary in Round Rock, Texas. For years they had been having $25-$29,000 sales with their 700 students. One year, they made a few changes in only one thing...it wasn't in what they picked for their fundraiser, that remained the same. All they did was make a change in how they ran their sale and the year after they had a $29,000 sale they had a $68,000 sale. They actually made as much that year as they had sold the year before!

They not only raised more money but they also increased participation of parents and teachers when it came time for delivery. They had always had a problem of finding enough volunteers to help when it came time for delivery. This time they had to turn people away! Nothing like that had ever happened at that school before.

All that came because they chose to run their sale differently than they had been doing it all those years previous. Napoleon Hill once said, "You can get everything you want in life if you help enough other people get what they want." That is the basis for changing the fundraising environment at your school.

Article Source: Main Articles

You can keep searching for the perfect product for your school fundrasing program and you may have already discovered it! It's not always that product that is holding your school fundrasing program back. The most effective place to make a change is in how you run your fundraiser.

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