The Truth About Membership Sites

I receive emails and phone calls throughout the week from individuals who have joined programs and need advice on how to market or advertise online.

Often the case is that the person making contact has joined a program designed specifically to address the questions they are asking me. In the back of my brain, I'm often thinking, "What's not right with this scenario?"

A program - membership or otherwise - must have a few fundamentals to be considered legitimate online. It must give you something in return for you giving someone money. It's that simple. There must be an equitable exchange - information, software, products - something that says you are getting value for your money.

When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are:

1. What is the program selling you for your money?

2. Other than promoting that program to others will it also show you how to make money online for any business?

Hence the dilemma presented above. This person arrived at the membership site sales page. They had predefined reasons for hunting for a membership in the first place. Then, hit with an offer they cannot refuse (vast amounts of cash for telling others about that membership) they totally forgot why they needed it in the first place.

Sad but true. Somehow, somewhere along the lines of reading an action packed and powerful sales letter, the hunter forgot what he or she was hunting for - direction to help him or her build their own business online.

Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product.

When you elect to sell to others, ethically shouldn't you know what it is in the first place?

As I talk or write back and forth with someone, I can tell from the conversation whether someone is - harsh as it may sound - lazy or hard working and determined.

Personally, I can tell from talking to someone or emailing back and forth when someone is doing his or her job or trying to take the easy way. Unfortunately, by taking the easy way they create further difficulties for themselves. How can you sell something to someone when you don't know what you are selling?

If, conversely, you joined purely for the allure of telling others and thus gaining financial benefits for yourself in the telling, at least know what you're offering. Believe it or not, morally you do have that responsibility. Know thy product.

If you can't explain it to me, how are you going to help the guy under you?

You can't do that if you don't know what or why you joined.

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