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Time Management Tips to Increase Value of Customers

By: Cheryl A. Clausen

Increasing the value of your time is as easy as 1-2-3. Identify who your ideal customers are. Don't guess know what they're actively looking for. Develop a message and the right bait to get their attention and interest. Your target market is the customers with the greatest potential for you. Be specific enough about this group of potential customers that you know their names. List the top 10-100 prospects that you want to focus on converting into customers.

When you understand your ideal prospects better than the competition it's easier for you to attract them. When you know about your prospects you can stop wasting your time sending them information about you and what you have to offer. Instead you can prepare a message that resonates with them. But you can't do that unless you do your homework.

That means you'll have to do a little research to discover their top 3 concerns that they're actively thinking about. This research is a little more involved than going to their website and reading about them, although if they have one you should certainly do that. You want to read, listen, and pay attention to what they do. When you have that knowledge you can develop a message that speaks to them about what they want and why they're struggling to get it. Make it clear to them that you understand them, and that you have something they want.

You usually mess things up by having either no offer, or one they won't take advantage of. It's hopeless to just put your message out there and hope someone will contact you. That will never produce consistent or predictable leads for you.

Now that you've done the work, don't sit back and hope for an action. Extend an offer they'll have to take you up on so you get the most value from the time you've invested. You can think of this offer as the attraction mechanism or the bait that will get them to reach out to you.

Your offer should be very specific to the people you're communicating it to. When your offer is to call you that's a poor choice because everyone knows that's an offer for a sales pitch. No one wants to volunteer to be sold to. People are much more likely to respond to an offer that educates them about something they want or want to avoid. Plus there is far less perceived risk in asking for information. Even though this may seem like a lot of work on the upfront it's actually pretty easy and it will save you time and increase your results. When you take this time management idea to heart you'll consistently and predictably get the customers you want.

Article Source: Main Articles

Author: Cheryl Clausen can help you get unstuck. Improve your Time Management Skills with this quick & easy quiz. Look here to see how your Sales Skills measure up.

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