Viral Marketing: Word of Mouth, Internet Style

Ask your best friend or your coworker what viral marketing is and they will most likely be stumped. Ask your best friend or coworker what word of mouth marketing is and they will happily give you a lengthy explanation. Viral marketing is a newer version of word of mouth marketing.

The fact remains that viral marketing is purely a creation of the Internet but it is nothing more than "word of mouth" advertising in a different medium. There are an increasing number of people operating websites from their homes and viral marketing is a very effective means of increasing traffic flow and generating new business. Simply stated: viral marketing can make you money.

What elements are part of a viral marketing plan? Each element is important and you need to do them all for the most financial benefit. Following are the five elements of viral marketing.

Perhaps the most effective element to the viral marketing campaign is to give something away. The word "free" seems to attract people more than anything else. You need not give away the store, just something to entice people to learn more about your business.

The second component deals with getting a message out that can be easily sent all over the digital world. The purpose of viral marketing is to have your friends tell their friends who tell their friends and so on. A great way to spread this information is through the use of email. Email is quick, cheap, and you can send the message to several people at once.

The third component has to do with understanding the motivations people have. What makes someone purchase a certain product or service? You need to ascertain what people love, hate, and desire. Greed is a powerful motivator. Use the greed motivator to your advantage in your viral marketing campaign.

Viral marketing is certainly no different so if your message offers people things like love, popularity, or any kind of emotional reward, then chances are better than not that you will succeed in your effort. Frankly, greed is one of the best motivators for people so remember that when designing your viral marketing campaign.

The fifth component comes after you have done a great job of sending your message out and having customers that are interested in your product or service. If you have a great deal of customers interested then you better verify that your website is ready to handle the traffic.

The final component is really only relevant if you succeed on getting your message out and people interested in your services or products. Basically, you have to be able to quickly convert orders for your goods or services.

Dig into the emotional side of your potential customers and your viral marketing plan has a great chance to succeed.

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About the author: Harry Razzano is the your host at FRS Money, the best place on the internet when you're after fresh up to date advice and comment to do with Money.
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