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Today, with cheap printing, a Virtual Assistants Business Card should be more than a simple one sided card with your business details on it. It should be something that people will want to keep. Design a 'sticky' Business Card that the recipient never wants to give away! By 'sticky' we mean a card that someone wants to keep. The best way to do this is to use the blank side which is very cost effective advertising. Cards I have kept have one thing in common, they are really useful. * Appointment cards from hairdressers or anyone else you make an appointment with on a regular basis. A simple calendar that they can just tick the date. * You now have a handy little calendar in your pocket or purse. No need to take out your electronic or paper diary when you need to check the day of the week. * If you do accounts, you can have the important dates for submissions on the back of the card. If you also put a note in your diary to contact them well in advance of these dates you may well pick up SME's who up to now have been struggling on their own. * A special offer. I used a hairdresser for years. Suddenly she gave me a card that said on the back I would get a 25% discount if I visited on certain days. I changed my normal appointment to one where I would get a discount. These were obviously times when she was not busy. How can a Virtual Assistant use Business Cards to drum up more work? Your company ethos is important as are your specific services. Put them on the back of the card and prospective clients will know exactly what you can offer. Offer an hour of free support but make sure you are explicit about what you will offer. Work such as Transcription can be very complicated so a FAQ or list of hints and tips would be useful and also make it clear what your services are. Put a good testimonial on the back of your card, it will be worth its weight in gold. Try to be different I used to get so frustrated finding small offices on huge industrial estates. One client gave me a card with a map of how to find his office. He said he was losing money because people could not find him, now he earns more as he is the only one they can find. Famous Quotes There is the old joke about the IT Consultant in a hot air balloon that did the rounds some time ago, that would make a change from the more serious quotes. The best idea I saw was a Marketing Seminar where the main points to be taken away had been printed on the back of the lecturers card. Get the result you want - be remembered When the time comes to sort out the business cards you have collected, you normally give them a good look before deciding what to do with them. They all go into my CRM system but some get filed in the round bin under my desk while others go into my card books. If I am looking for a service I automatically look through my card books first. Make the back of your card stand out as much if not more than the front. Buy in small quantities and start a trend where clients and prospective clients automatically turn your card over to see what gem you have come up with this time. The memorable Virtual Assistant get the work.
Article Source: Main Articles
Help and advice for new and would-be Virtual Assistants, make sure you check Diane Chapman's free ebook at Becoming a Virtual Assistant. This site is devoted to providing advice and help to Virtual Assistants
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