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Colleen Davis's Articles in Advertising

  • Poster Printing: Ask Yourself the Right Questions
    Companies of every size eventually encounter poster printing as part of an advertising and marketing campaign. Posters are an excellent way to expose audiences to products and services that other mediums simply do not reach.
  • Get Them To Remember You Every Day Of The Year
    Custom business cards came into existence for one very important reason: to help people remember who you are. But there’s a problem with the business card: you have to actively search for the card in order to be reminded about what it says.
  • Business Card Printing: Still An Indispensable Industry
    Business card printing has become an indispensable industry for businesses of all sizes. Even with modern day communication tools such as e-mail and cell phones, that business card is still an excellent way to communicate your brand and contact information to your customers.
  • Do You Know the Two Types of Brochures?
    Brochures can serve two main functions: either to attract attention or to give details of your product or service. Deciding on what you want your brochure to function as is your first step to good brochure design.
  • Direct Mail Triumphs
    Direct mail is one of the most effective marketing strategies you can use because it’s personal and it’s not too expensive. Follow the guidelines outlined here to triumph in your direct mail campaign
  • Five Hottest Trends in Business Cards
    Despite the fact that they have been around for decades, business cards are still extremely common in the business world. In fact, a businessperson who does not have his or her own cards is still at a disadvantage.
  • How to Effectively Launch a New Product
    Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it
  • Cultivating Your Business Image
    When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others.
  • Simple Steps to Put a Spark in Your New Brand
    Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby.
  • Smart Marketing for Small Businesses
    The whole concept of marketing revolves around the premise of understanding your customer’s needs and developing a plan that can accommodate those needs. Your business is not going to grow unless you learn how to draw in new business

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