Colleen Davis's Articles in Advertising Show All|Display Category|Title|Newest|Oldest Smart Marketing for Small Businesses The whole concept of marketing revolves around the premise of understanding your customer’s needs and developing a plan that can accommodate those needs. Your business is not going to grow unless you learn how to draw in new business Simple Steps to Put a Spark in Your New Brand Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby. Cultivating Your Business Image When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others. How to Effectively Launch a New Product Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it Five Hottest Trends in Business Cards Despite the fact that they have been around for decades, business cards are still extremely common in the business world. In fact, a businessperson who does not have his or her own cards is still at a disadvantage. Direct Mail Triumphs Direct mail is one of the most effective marketing strategies you can use because it’s personal and it’s not too expensive. Follow the guidelines outlined here to triumph in your direct mail campaign Do You Know the Two Types of Brochures? Brochures can serve two main functions: either to attract attention or to give details of your product or service. Deciding on what you want your brochure to function as is your first step to good brochure design. Business Card Printing: Still An Indispensable Industry Business card printing has become an indispensable industry for businesses of all sizes. Even with modern day communication tools such as e-mail and cell phones, that business card is still an excellent way to communicate your brand and contact information to your customers. Get Them To Remember You Every Day Of The Year Custom business cards came into existence for one very important reason: to help people remember who you are. But there’s a problem with the business card: you have to actively search for the card in order to be reminded about what it says. Poster Printing: Ask Yourself the Right Questions Companies of every size eventually encounter poster printing as part of an advertising and marketing campaign. Posters are an excellent way to expose audiences to products and services that other mediums simply do not reach. 4 Ways You Should NOT Design Outdoor Posters Outdoor poster printing is important for all businesses, no matter what the industry. Outdoor posters include signs that hang in your business’s windows, signs that hang on the outside of your building, posters that are set on easels Choosing A Postcard Printing Company Sometimes finding a postcard printing company can be confusing. There are so many out there to choose from, how will you know which one is best for you? For most orders, an online company is the most convenient choice because of the excellent customer service that most offer. The Impact of Creativity When you send out a postcard, your card isn’t the only one in the stack of mail people are getting. In fact, you’re probably competing against two or three other postcards, if not more, every single time you send them. Is it for You: Flyers Few forms of advertising are as prolific as flyers. Not only are they a very versatile form of marketing, but companies both large and small can benefit from flyer printing, which means a lot of different people are using them. What Does a Poster Need to Do? How can you use a form of advertising if you aren’t entirely sure exactly what it’s supposed to do? Each marketing device you’ll come across was made for a different purpose. That’s what you should first consider, that these forms of marketing were invented to fulfill a very specific purpose Spread Out Your Marketing Every single form of marketing you can find has certain things that make it work. Each style of marketing is unique, and not all of them are going to appeal to the same kind of people. Part of this has to do with the type of marketing message you have.	Submit Articles Member Login Top Authors Most Popular Articles Submission Guidelines Ezine Notifications Article RSS Feeds New Stuff About Us Link to Us Contact Us Privacy Policy Terms of Service   :: Top Author Businesses: Try your luck, Play BlackJack   :: Our Supporters:
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