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Drew Gerber's Articles

  • Homepage Sweet Homepage: Five Sections All Web sites MUST Have
    The Internet has been around a few years, so naturally, everyone should know how to create an effective Web site by now, right? Of course not! The storefront has been around for centuries, yet not every business is successful. How can this be? The consumer is a finicky breed. It is impossible to please everyone who happens by your Web site, but there are some standard components you must present. Here are FIVE sections every Web site must have.
  • Build a Better Online Press Kit
    Online press kits are becoming more and more popular as a way to promote your business, however just having one doesn’t mean it will be effective. Here are some do's and don'ts to building a better online press kit.
  • Non-profits: Raise Funds without Buying Ads, Mailers
    Non-profits with tight budgets can still impact fundraising efforts without having to buy ads or direct mailers. Free editorial placements often garner more attention and cost nothing!
  • No budget for PR? Do it yourself with the help of technology!
    Hiring a PR firm can be a cost small businesses and non-profit organizations simply can't afford. However, with a little help from technology, budget-friendly PR can be managed in-house, effectively.
  • Publicists: It's Time to Embrace the Technology of Online Press Kits
    The media prefer using online press kits and media rooms when researching stories. Publicists must embrace this technology in order to stay competitive. What do online press kits offer that is so great?

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