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Drew Gerber's Articles in Public Relations

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  • Build a Better Online Press Kit
    Online press kits are becoming more and more popular as a way to promote your business, however just having one doesn’t mean it will be effective. Here are some do's and don'ts to building a better online press kit.
  • Publicists: It's Time to Embrace the Technology of Online Press Kits
    The media prefer using online press kits and media rooms when researching stories. Publicists must embrace this technology in order to stay competitive. What do online press kits offer that is so great?
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