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Elizabeth Murphy's Articles in Management

  • Explaining Crm's
    CRM stands for Customer Relationship Management, which is a business management system designed for businesses to use for the tracking and development of customer relations. It is also a system used to document, store, retrieve and analyze all aspects of customer relations within a company. These customers may involve clients, vendors or other partners involved in or with the business. An effective CRM program takes into account all aspects involved in every part of customer relations to make sound and profitable business decisions.

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