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Jeff Beale's Articles

  • How Marketing Can Not Cost A Dime
    Marketing cost. Whether it is time or money, marketing cost. The key is how much of it will give you a return. If you can develop a marketing campaign that gives you greater return than your investment, then your marketing cost you nothing but time. But this is time well spent. On the other hand if you do not market it is also costing you, severely. If you do not market, then the marketplace does not know you exist, thus you loose business. I ask you, is it better to spend a thousand dollars to make a million or to save a thousand dollars and make a hundred? This is a no brainer but many companies fall into this trap. Now I am not saying go out and spend the farm on advertisements. You know the saying a fool and his money soon parts. I am saying to strategically place your brand in places that will generate you business. You can do this with low cost and high returns.
  • The Cost of Marketing
    Online Marketing is the water that helps grow your business. With this in mind, why do many decision makers of business development spend such long amounts of time evaluating proposals that can assist them in increasing business. My theory is that it is the lack of understanding the cost of marketing their business. I am not speaking on an allotment of budget for a marketing campaign but the time and business lose for every day that the marketing does not start. In many cases, the budget for the project will stay relatively the same. The difference is that these businesses have started the race well after their competition.
  • The Burden of Internet Marketing
    Internet Marketing is the water that helps grow your business. With this in mind, why do many decision makers of business development spend prolonged amounts of time evaluating proposals that can assist them in increasing business. My theory is that it is the lack of education regarding the cost of marketing their business. I am not speaking on an allocation of budget for a marketing campaign but the time and business lose for every day that the marketing does not start. In many cases, the budget for the project will stay relatively the same. The difference is that these businesses have started the race well after their competition.
  • Web Design Best Practices for the Technology Industry
    If you are planning to run a business, you should consider designing a website. A website is really helpful as an advertising and marketing instrument. Think of it as an extra staff member that handles sales, administration, marketing and accounting. It provides answer to specific questions about the business 24 hours a day and also provides customer service any time of the day even if your business is close. Furthermore, website is considered to be the gateway to the expansion of any business.
  • Website Design Best Practices for the Legal Industry
    If you are planning to run a business, you should consider designing a website. A website is really helpful as an advertising and marketing instrument. Think of it as an extra staff member that handles sales, administration, marketing and accounting. It provides answer to specific questions about the business 24 hours a day and also provides customer service any time of the day even if your business is close. Furthermore, website is considered to be the gateway to the expansion of any business.
  • Marketing for the Professional Services Industry
    Marketing is the key behind all the success of popular products. Competitive marketing skills are really important in putting a certain product in the frontline. These marketing skills may be a combination of online and offline promotions.
  • Web 2.0 Viral Marketing
    People in all walks of life are now so fond of the increasing popularity of Facebook, Friendster and MySpace. But have you ever wonder how these sites became so huge and popular? Well, it is simply because is called viral marketing.

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