Philip Yaffe's Articles in Article Writing Show All|Display Category|Title|Newest|Oldest How to Apply the Three Acid Tests of Persuasive Writing "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon. The three "acid tests" of persuasive writing tell you exactly what to look for when writing and editing your own texts, or when evaluating and approving those of others. Yaffe’s Law vs. Murphy’s Law: A New Look at an Old Problem Murphy’s Law is considered by many to be the fundamental law of the universe. It states: “Anything that can go wrong, will go wrong.” Philip Yaffe claims to have found a loophole regarding writing and speaking. In this article, he shows how Yaffe’s Law can be used to counteract Murphy’s Law, leading to more persuasive marketing plans, sales letters, financial reports, etc., as well as speeches and oral presentations people will be eager to attend and actually listen to.	Submit Articles Member Login Top Authors Most Popular Articles Submission Guidelines Ezine Notifications Article RSS Feeds New Stuff About Us Link to Us Contact Us Privacy Policy Terms of Service   :: Top Author Businesses: Try your luck, Play BlackJack   :: Our Supporters:
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