Rene Durruthy's Articles in Networking
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How to Build a Cross Referral Network with Trusted Advisors to Market Your Law Practice
The key to marketing your law firm is building long-term, meaningful, and powerful relationships with Strategic Referral Sources (SRPs). Strategic Referral Sources are people who already have a relationship with the people that you want as clients. For example, if your law firm targets small business owners, some of the potential SRPs would be: accountants, financial planners, chambers of commerce, community leaders, local bankers, CPA’s, commercial real estate agents, and payroll processing companies just to name a few.
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