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alan's Articles in Advertising

  • Internet Advertising And Your Business
    There Should Be Truth in Internet Advertising

    When you decide that you are going to use internet advertising as a tool to make your business more successful, you should be aware that there are rules in place by the FTC or the Federal Trade Commission that protects the consumer from false advertising. Whatever claims you make in your internet advertising must be substantiated. You have a responsibility not to mislead potential customers.

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